The Real Female Entrepreneur

Season 5

TRFE 233: The Real Story Behind Greetabl’s Success with Zoë Scharf

Season 5Lauren FrontieraComment

EPISODE SNEAK PEEK:

“Growth that means something needs to be gradual and you need to earn it.”

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with Zoë Scharf


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WHAT'S IN THIS EPISODE?

Building an Oprah magazine worthy company doesn’t happen overnight. And chances are, there’s lots that went on (and didn’t work out) behind the scenes. That’s why I’m so wildly excited to share the story of Greetabl and one of it’s co-founders with you in this episode! My love, meet Zoë Scharf - previous graphic designer turned entrepreneur.

We talk about:

  • Greetabl’s not-so-overnight success

  • The cereal box that inspired the idea for Greetabl

  • Why slow growth means more

  • The first version of Greetabl that you never heard of (and why it totally flopped)

  • Creating a great product isn’t everything + how Greetabl grew their customer base


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SPONSORED BY

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Go Live HQ’s modern & easy-to-use website templates help you launch quickly so you can start wooing your dream clients, killing it online, and doing the thing you were made to do. You can save 25% off their customizable, easy-to-use templates at www.golivehq.co/trfe. You can also download their brand bio formula (fo FREE!!) to help you answer the question, “what do you do?” and immediately start connecting with your audience better!


WHO IS ZOË SCHARF?

Zoë Scharf is the Co-Founder and Chief Brand Officer of Greetabl. Zoë is is a brand and design expert with a BFA from Washington University in St. Louis. At Greetabl, Zoë focuses on the company's vision, brand, digital and physical product, and marketing efforts. Previously, Zoë consulted startups, advising and implementing brand strategy, story and design. At her former position at XPLANE, she worked with Fortune 500 companies on simplifying complex ideas using visual thinking.


MORE OF ZOË

www.greetabl.com

Greetabl on Instagram

Zoë on Instagram


LINKS FROM THIS EPISODE:

@fight2breathe on Instagram

TRFE 232: The First 2 Years of Business: Passion, Learning, + Support with Megan Hartman-Sparks

Season 5Lauren FrontieraComment

EPISODE SNEAK PEEK:

“Passion keeps you going on entrepreneur days that are hard. Because if I fall in love with the business and the business ebbs and flows, I’m going to fall out of love.”

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with Megan Hartman-Sparks


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WHAT'S IN THIS EPISODE?

The first two years of starting a business are a giant freaking learning curve! Megan Hartman-Sparks is right at that two year mark and she’s sharing about what that journey has been like so far - the highs, the lows, and the one thing that’s kept her going from the start. Megan’s company, Lymph Candy, is a non-toxic, vegan, aluminum free deodorant, and she spends a lot of her time educating customers and pregnant women on why that’s so important. So, of course, she educates us a little at the beginning of our convo, too. If you’re interested in switching to natural products for yourself and your home, deodorant is a great place to start and Megan explains why.

We talk about…

  • why Megan’s first pregnancy was the catalyst for launching Lymph Candy
  • how surrounding yourself with other amazing women entrepreneurs can transform your first few years in business
  • how the most difficult parts of business are also the greatest learning opportunities
  • the basic foundations of building a business that you spend the first two years trying to get right

SUBSCRIBE + LISTEN


SPONSORED BY

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Go Live HQ’s modern & easy-to-use website templates help you launch quickly so you can start wooing your dream clients, killing it online, and doing the thing you were made to do. You can save 25% off their customizable, easy-to-use templates at www.golivehq.co/trfe. You can also download their brand bio formula (fo FREE!!) to help you answer the question, “what do you do?” and immediately start connecting with your audience better!


WHO IS MEGAN HARTMAN-SPARKS?

Megan Hartman-Sparks is an energetic people person who graduated from the University of North Texas with a B.A. in Communication Studies & a minor in Spanish. Megan worked at top retail brands like Anthropologie and Lululemon before launching herself into the advertising world. Working on Dannon, Unilever, and Beiersdorf she saw just how powerful global companies are across Food & Personal Care categories especially with healthy advertising budgets. Finished with building someone else’s dreams, after the arrival of her first son, she decided to start Lymph Candy. She serves as Chief Marketing Officer (CMO) and oversees all supplier relationships, business logistics and strategic partnerships.


MORE OF MEGAN

www.lymphcandy.com

TRFE 231: L Chat | You Can Feel Great Regardless of How Your Biz is Doing Today

Season 5Lauren FrontieraComment

EPISODE SNEAK PEEK:

“I used to not believe that I could feel this good without making a lot more money or having way more downloads of the podcast. I thought I had to have all of those things in order to feel as good as I do right now.”

the-real-female-entrepreneur-podcast-interview-with-lauren-frontiera-episode-231-best-podcasts-for-new-female-entrepreneurs.png

with Lauren Frontiera


LISTEN!


WHAT'S IN THIS EPISODE?

I’ve spent years chasing business success to try to feel better. I believed that more money, more downloads, more validation would somehow help me feel better, too. It’s a belief that’s chased me my whole life - do this to accomplish that to feel this great. And, my love, it’s just not true. I’m living proof of it. After a dozen or so conversations that have gone something like this …

Friend: So, how are you?

Me: I’m so good. Like really good. I feel incredible and the wild thing is that I used to believe I couldn’t feel this great without making more money or having more downloads of the podcast, but I feel that great already without any of those things. 

Friend: Wow, really? That’s amazing!

… I thought it was about time I shared all of this with you. Because, sister, I know I’m not alone. 

So, in this L chat, I’m sharing with you how I’ve learned to feel so good regardless of how my business is doing on any given day and how you can, too.
 


SUBSCRIBE + LISTEN


SPONSORED BY

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Go Live HQ’s modern & easy-to-use website templates help you launch quickly so you can start wooing your dream clients, killing it online, and doing the thing you were made to do. You can save 25% off their customizable, easy-to-use templates at www.golivehq.co/trfe. You can also download their brand bio formula (fo FREE!!) to help you answer the question, “what do you do?” and immediately start connecting with your audience better!


LINKS FROM THIS EPISODE:

Episode 192