The Real Female Entrepreneur

G&G 080: The Beginning Years of Starting a Business & Following Your Sweet Tooth with Jessica Hamel

Season 2Lauren FrontieraComment

Episode Sneak Peek:

"I literally cried because it was the first time that someone paid for Frost'd, and it was just magical to me."




What's In This Episode:

An ultra-runner followed her passion and turned her sweet tooth into a business.

In this episode, I sit down with Jessica Hamel, the founder of Frost'd, a coconut oil snack frosting, to chat about the first years of starting a business. Knowing she always wanted to be an entrepreneur, Jessica shares about why this business idea was the one that stuck and how her passion for ultra-running led her to it.

We talk about "overnight successes" and not getting swept away in the doubts and expectations of that when first starting out. Jessica also shares about balancing her social media business while trying to grow Frost'd, her Follow Your Passion project, and how she decides how much of herself to share through her brand.


"It's a lot of work. It is not easy. And you're not going to make money from it in the beginning. So, you have to be passionate."


"I'm not just selling frosting, I'm building a brand. I'm building something that inspires other people, and that's not just through the product."


"It's the story. You do it for the story."