The Real Female Entrepreneur

TRFE 233: The Real Story Behind Greetabl’s Success with Zoë Scharf

Season 5Lauren FrontieraComment

EPISODE SNEAK PEEK:

“Growth that means something needs to be gradual and you need to earn it.”

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with Zoë Scharf


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WHAT'S IN THIS EPISODE?

Building an Oprah magazine worthy company doesn’t happen overnight. And chances are, there’s lots that went on (and didn’t work out) behind the scenes. That’s why I’m so wildly excited to share the story of Greetabl and one of it’s co-founders with you in this episode! My love, meet Zoë Scharf - previous graphic designer turned entrepreneur.

We talk about:

  • Greetabl’s not-so-overnight success

  • The cereal box that inspired the idea for Greetabl

  • Why slow growth means more

  • The first version of Greetabl that you never heard of (and why it totally flopped)

  • Creating a great product isn’t everything + how Greetabl grew their customer base


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SPONSORED BY

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Go Live HQ’s modern & easy-to-use website templates help you launch quickly so you can start wooing your dream clients, killing it online, and doing the thing you were made to do. You can save 25% off their customizable, easy-to-use templates at www.golivehq.co/trfe. You can also download their brand bio formula (fo FREE!!) to help you answer the question, “what do you do?” and immediately start connecting with your audience better!


WHO IS ZOË SCHARF?

Zoë Scharf is the Co-Founder and Chief Brand Officer of Greetabl. Zoë is is a brand and design expert with a BFA from Washington University in St. Louis. At Greetabl, Zoë focuses on the company's vision, brand, digital and physical product, and marketing efforts. Previously, Zoë consulted startups, advising and implementing brand strategy, story and design. At her former position at XPLANE, she worked with Fortune 500 companies on simplifying complex ideas using visual thinking.


MORE OF ZOË

www.greetabl.com

Greetabl on Instagram

Zoë on Instagram


LINKS FROM THIS EPISODE:

@fight2breathe on Instagram