The Real Female Entrepreneur

TRFE 229: What Would You Do if you Were 1% More Courageous? with Jude Martinez

Season 5Lauren FrontieraComment


”Maybe it doesn’t need to take a grandiose gesture. What if it is just one tiny action that really could make a world of a difference?”


with Jude Martinez



What would you do if you were 1% more courageous? That’s the question Jude Martinez started asking herself when she was faced with some really big fears after playing it safe for years. That question would also later be her catalyst for launching In Her Shoes, a global organization committed to catalyzing courage for young girls and women around the world. You know those pivotal moments in your life that you can look back on and say “That. That was moment things changed.” Here’s one of Jude’s: after being accepted to her dream law school, she realized that the thing she had always wanted wasn’t at all what she really wanted. Scared of what everyone would think, she secretly declined her acceptance and told everyone else she was deferring for one year. She gave herself that one year to “figure it out”. And that’s where our story begins...

We talk about:

  • How playing small for years protected her from fear

  • How fear is now her best compass

  • How Jude intuitively made the decision to turn down a giant opportunity she’d spent years working towards

  • How she turned her passion for social entrepreneurship into starting her own organization




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Judith Martinez is the Founder and CEO of InHerShoes and Chief of Strategy at Orenda Collective. InHerShoes is a millennial led, social impact driven, global organization committed to catalyzing courage for young girls and women around the world. Their mission is simple: activate the genius of a generation to make a difference in their communities now. A by-product being re-defying traditional standards of what it looks like to be a successful woman today. When she’s not catalyzing courage for women at InHerShoes, she’s equipping startup entrepreneurs and small businesses with strategies that grow profit and social impact at boutique consulting agency, Orenda Collective.

Judith has worked with organizations such as Ashoka: Innovators for the Public, world-class leaders such as Leon Panetta, and has shared her voice on behalf of youth at the Youth Assembly, United Nations. Selected as a StartingBloc fellow in Washington, D.C., Judith has worked with organizations such as ReWork, Mind Hatch, and the Transformative Action Institute. She has co-authored Students Lead Now, the first book written by students, for students, on student leadership in the higher education space, and was most recently selected to work side by side with Echoing Green Fellows in building a Social Innovation and Leadership program to equip college students with 21st century skill sets for success at Claremont McKenna College. Recognized by The Next Big Thing Movement as one of 2017's Millennial Influencers, she was nominated to join the ranks of Forbes 30 Under 30 for her commitment to first generation women and transforming what it means to be a non-profit in this day and age. She most recently was honored as one of CSQ Magazine’s #NextGen10 awardees for her impact in Arts, Culture, and Philanthropy in the Los Angeles entrepreneurial eco-system, alongside folks like Kobe Bryant, Jeff Stibel, and Jesse Draper in Innovation & Tech.


In her Shoes on Instagram