The Real Female Entrepreneur

TRFE 191: How Frustration, Anger, + Unexpected Mistakes Built a Business with Kristen Fulchi

Season 4Lauren FrontieraComment

Episode Sneak Peek:

”Sometimes it’s wonderful and I have that confidence from the beginning of, “I’m doing what I’m supposed to be doing. I feel it. And it feels right. And somehow this has come easier to me than anything ever has.” … And there’s other moments where it’s just like, “Who am I to be doing this stuff?”


with Kristen Fulchi



Sometimes businesses don’t work out the way you expect them to. Sometimes you unexpectedly find your calling out of a moment of sheer frustration. And sometimes what feels like the worst thing that could have happened turns out to be one of the best.

I got to sit down with my dear friend Kristen Fulchi, a brand strategist, product photographer, and website designer, to share her story with you. And it’s includes all of the above lessons and more. Kristen first came on the podcast in episode 73 where she shared about the frustrations she was experiencing with her previous business.

Not long after we recorded that episode, Kristen found herself full of anger and frustration, and she channeled those emotions into what would become her newest business. She has since sold the previous business and is now pouring her passion into her work every day.

This is a must listen, my loves!

We talk about…

  • What it feels like to pour a ton of money and time and effort into a business and not see the results you’re expecting

  • How Kristen’s current business was birthed out of anger and frustration

  • How anger can be a motivating emotion

  • Coming to the decision to sell her first business (and how she sold it)

  • Letting go of this story that you must have formal education (versus experience) in order to be successful and have credibility

  • The story of how the TRFE logo came to be (Kristen designed it!)




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Kristen is a brand strategist, product photographer, and website designer. She believes in thoughtful design, intricately defining brands, and weaving brand emotions into every touchpoint of a company - ultimately creating a brand that not only looks pretty, but is also successful.