The Real Female Entrepreneur

TRFE 166: Finding Confidence as an Entrepreneur After Leaving a Corporate Career with Ashly Mcvea-Figueroa

Season 3Lauren FrontieraComment


”It’s foolish to compare yourself. And it seems like as women, we do that anyway. Because we expect so, so much of ourselves, that anything less than what we would consider as perfect isn’t good enough, when really, nobody’s perfect.”


with Ashly Mcvea-Figueroa


 TRFE 166: Finding Confidence as an Entrepreneur After Leaving a Corporate Career with Ashly Mcvea-Figueroa | Podcast Episode | Entrepreneurship | Being A Female Entrepreneur | Personal and Business Growth | The Real Female Entrepreneur | Inspirational Women | Empowered Women Empower Women | #personalgrowth | #personaldevelopment | #entrepreneurship


As a perfectionist, do you ever struggle with never thinking you’re exactly “ready” to ask for that collaboration or pitch yourself at a high value?

When Ashly Mcvea-Figueroa left her corporate career in events, promotions, and sponsorship with the NBA and started her own business, she was surprised at how much more difficult it was to have the same level of confidence in her work.

Pitching yourself as your business or brand is a totally different experience than pitching another company’s products or services. And suddenly, even after a successful career of climbing the corporate ladder, you can find yourself doubting your capabilities like never before.

We talk about…

  • Struggling to pitch yourself confidently

  • Confidently pricing yourself (or your products or services)

  • Comparison in entrepreneurship

  • The unexpected differences in a corporate career versus working for yourself

  • Women feeling less confident or qualified for opportunities in business than men




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Ashly McVea-Figueroa is an event stylist, wife, and mother of 2. After building a career with the NBA in events, promotions & sponsorship, she ventured out on her own to open Alice & Eddy Party. Named after her children, A&EP is an online destination for premium party goods with a cool-kid aesthetic, simple party DIYs, and custom party styling for the overwhelmed or uninspired parent. She loves to create memorable childhood memories that are unique to each family & child and has used her larger-than-life, NBA party planning experience to focus in on a much smaller, more niche market that is much closer to heart & home.