The Real Female Entrepreneur

TRFE 124: How Comparison Almost Ended My Business with Alisha Robertson

Season 3Lauren FrontieraComment

Episode Sneak Peek:

”That’s how it began. I began to obsess over someone else’s highlight reel.”

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with Alisha Robertson


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What's In This Episode:

Alisha Robertson, a business coach for creative women, shares about that time she almost closed her biz and went out in search of a full-time job. Not because her business was failing. Not because money wasn’t coming in. The main driver? Comparison. Like the majority of female entrepreneurs, comparison really kicked up in Alisha’s life when she started her online business. And she fell into the mental trap of believing that because one thing was working for someone else, that’s what she had to do in order to build a successful biz. Spoiler alert: it didn’t work. Instead, it drove her further and further away from why she started in the first place. In our conversation, Alisha shares about how she ultimately pulled herself out of the comparison trap, continued on with her business, and learned how to spot comparison early on and use it for inspiration rather than envy.


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Who's Alisha Nicole?

Alisha Robertson is a business coach dedicated to helping creative women live their life & create their business on purpose. She’s a self-published author, currently working on her second book, “Living Over Existing” and the creator behind several physical products created to help online business owners organize and build their brands. Through her work, Alisha empowers women to uncover their voice, ditch fear, gain clarity & begin making money doing what they love. 


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TRFE 123: The Things I've Been Too Afraid to Say Out Loud with Lauren Frontiera

Season 3Lauren FrontieraComment

Episode Sneak Peek:

”As women, and as human beings, and especially as business owners, we have to stop hiding the truth ... and shaming ourselves for the truth. Because growing and building a business is hard as a business owner, and it’s even more difficult as a human being.”

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with Lauren Frontiera


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WHAT'S IN THIS EPISODE:

In this episode, Lauren shares the things she’s been too afraid to say out loud. And why, as business owners, we often hide behind the truth because we’re terrified that revealing the real parts of what we really think, or what we really feel, or what’s really going on will lead to rejection. It’s not an easy pill to swallow. The rejection pill. But hiding behind the truth doesn’t protect us from rejection - it keeps us from true connection. So, let’s get down to the real stuff.


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TRFE 122: From Starting a Magazine to Launching a Beauty Tech Brand with Lizzy Okoro

Season 3Lauren FrontieraComment

Episode Sneak Peek:

”Things were not going well, to say the least. And at a certain point, I was like - I have to go all in. If I really want this to be my career ... if I really say that I love this and that I want this to be the thing that I do forever and ever ... and I want to see this be successful ... I cannot be a part-time entrepreneur.”

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with Lizzy Okoro


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What's In This Episode:

In this episode, Lizzy Okoro (badass female, serial entrepreneur) shares about her entrepreneurial journey thus far - the ups, the downs, and the close calls. It all started about 6 years ago when Lizzy decided to start a magazine to highlight creatives and their stories. After bootstrapping her way through manufacturing the first run and pulling together a team of people to help bring the mag to life, it didn't sell. And she couldn't get it on any store shelves. So, she did the only rational thing to do at that moment, and she quit her cozy, secure job without much in her savings and went all in (bring it on fears!). Within months, the magazine was selling and was on it's way to success.

Recently, Lizzy made the tough decision to sell the business and embark on her next entrepreneurial journey. And we dive into how she made that decision, the difference between bootstrapping and fundraising a start-up, and how it feels to be starting over again.

Get cozy. This is a good one!


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Who's Lizzy Okoro?

Lizzy Okoro is the co-founder and CEO of Yesrally, a digital platform that connects users with personalized beauty information including news and trends, tutorials and product recommendations. Prior to Yesrally, Lizzy was the founder of Bunch Media whose flagship product is Bunch Magazine, a print publication for business-minded creatives. Lizzy currently resides in her hometown, Los Angeles.


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