WHAT'S BEHIND THE HOMEPAGE?
In this weekly series, you'll get to know the badass female entrepreneurs (and businesses) behind the homepage.
If you haven't yet joined the homepage, we randomly select one lady to feature every week.
Meet Jenni Brown + Sophie Davies
Jenni + Sophie are the creators of the boutique brand strategy studio, Prim'd, where they help entrepreneurs and small business owners create brands that look and sound like the best version of themselves. Yes, please!!
But before working with creative entrepreneurs, they worked with big name brands. Big names like Pepsi, Taco Bell, and Lacoste.
And it wasn't until they both found themselves laid off that they decided to venture into the world of entrepreneurship together.
Now take off your shoes. Get cozy. C'mon you deserve a quick break. And get to know the Prim'd ladies.
BEFORE WE DIVE RIGHT IN, LET'S START OUT WITH A QUICK ROUND OF THE QUESTION GAME…
IT'S BRUNCH. WHAT ARE YOU ORDERING?
Jenni: Anything with a poached egg on it. Bonus points if there's leafy greens included. Oh and literally every beverage on the menu (OJ, mimosa, coffee and water please).
Sophie: Well, up until 6 weeks ago I would always go straight for the Eggs Benedict but I'm 80% vegan now (I still love fish) … so I would say avocado toast with a cup of Earl Gray tea … I'm such a typical Brit!
WHAT'S THE BEST BOOK YOU'VE READ THIS YEAR?
Jenni: Hands down, The Paper Menagerie by Ken Lui. It's a short story collection of science fiction / fantasy, and it contains some of the best written short fiction I've ever read.
Sophie: 'Material Girl, Mystic World' by Ruby Warrington has had such a profound effect on me. It makes me want to shout from the rooftops: "At last a spiritual book I can relate to!" A must read for the spiritually curious!
WHAT'S YOUR SPIRIT ANIMAL?
Jenni: Not to get too heavy, but I'm not into this idea of calling things spirit animals. Unbeknownst to a lot of folks, using the term is often a form cultural appropriation that makes light of a deeply held spiritual belief. With that said, pizza and I roll really deep.
Sophie: I have always been fascinated with butterflies since I was a kid and loved drawing them. I feel so honored when one flutters by me and wonder what message it is giving me.
1. TELL US ABOUT YOUR BIZ IN 3 SENTENCES OR LESS.
Jenni: Prim'd Marketing is a brand strategy and content agency, and we predominately work with creative business owners. We take our clients through The Brand Plan program to help them get clear on the foundation of their brand. Together, we help our clients define and clearly communicate who they are, who they are for, and why they are different, helping them stand out in a crowded market place, be remembered, and get referrals.
Sophie: We also help them reach their best customers in a more effective way through The Content Plan, which they can implement with our consulting help, or we can manage their blog, newsletter and social platforms on their behalf.
2. NOW, LET'S START AT THE BEGINNING. WHAT'S YOUR STORY?
Jenni: Sophie and I were working as colleagues together in a PR Firm in 2013. In that company I was over seeing marketing and content, spending my time writing and designing things. Sophie was overseeing social strategy, and spent her time connecting, cross promoting, and finding ways to leverage that content.
That December, we were let go just before Christmas, which was a huge bummer. In the coming months we found that we were freelancing separately, but kept collaborating with each other to bring our clients the whole spectrum of branding and marketing services they needed. It didn't take long to realize that we should umbrella our skill sets and Prim'd Marketing needed to be born.
We founded our company in 2014 on our combined expansive knowledge in different industries and the natural delight that happened when we created together.
Sophie: I moved from London to San Francisco with my college sweetheart ten years ago, which was more of a culture shock than expected … considering the amount of John Hughes movies and Judy Blume books I consumed!
But it was one of the best things that ever happened to me! I went from being a burnt-out workaholic to a mother of two with a shared thriving business and an amazing business partner.
I now live in sunny California surrounded by supportive friends and an inspiring community of women (particularly through my co-working space). Life is a lesson but pretty good!
3. YOUR LIFE + BIZ JOURNEY IS A BOOK. WHAT'S THE NAME OF THE CHAPTER YOU'RE CURRENTLY IN?
Jenni: On the brink of something good.
Sophie: How my business became more heart-centered.
4. WHAT'S BEEN THE MOST DIFFICULT PART OF YOUR ENTREPRENEURIAL JOURNEY SO FAR?
Jenni: To be honest, I am constantly surprised at how hard it is to really put yourself out there. It's easy to follow trends or make products just because everyone around you is doing them. But being truly original is a fight. A fight to tune out any outside voices that give FOMO about what you should be doing, as well as inside voices telling you your idea is stupid and no one will buy it. Even after years of running Prim'd Marketing, and launching my own podcast, The Type A Creative — I'm still surprised by how much courage it takes to put my real self out there.
Sophie: When we first started the business almost four years ago there was some natural overlap in what we did which started to cause confusion. A turning point was defining our individual roles in the business to make them aligned with the tasks that energized us. Jenni loves numbers so she migrated to the CFO role. I am a natural connector so I enjoy the business development and sales side of the business as it allows me to get a better understanding of our potential client's pain points and what problems we are trying to solve.
5. WE'RE ALL BATTLING DOUBTS EVERY DAY AS ENTREPRENEURS. WHAT'S BEEN ONE OF THE BIGGEST DOUBTS YOU'VE DEALT WITH?
Jenni: That I'll make something that I'm really proud of and no one will buy it. That fear still comes up every time we try a new product idea, or I start a new creative project.
Sophie: Most of us fear we are not enough. I struggle with this most days when balancing being a mother and being a business owner and trying to not to fail at both. I have to practice compassion with myself and others by cutting myself a break when I hit road bumps professionally and personally. I have recently started journaling at the end of the day to process the day and figure out how I feel about it. It also helps me understand the other perspectives involved. Then I mediate for a bit to stop the mind chatter and sleep better.
6. SHARING IS CARING. AND THERE'S SO MANY BADASS RESOURCES FOR FEMALE ENTREPRENEURS. WHAT ARE 3 OF YOUR FAVES?
- Caitlin L. Horton: She has some really awesome digital products that walk people through pricing, about pages, branding and other areas that new business owners are probably just figuring out. I would have killed for something like that when we were starting Prim'd Marketing.
- Being Boss podcast: Kathleen Shannon and Emily Thompson basically coached us through the adolescence of our business through listening to their show.
- You Need A Budget: My personal favorite. It's a budgeting tool that I use personally and in Prim'd Marketing to help me forecast/plan the future of my money (not just what I spent my money on in the past). Figuring out how to plan out future purchases and overhead expenses was a GAME CHANGER.
- Girlboss Radio with Sophia Amoruso: I am so excited that this is back! Sophia interviews inspiring CEOs and female trail blazers who are generous with their advice.
- Marie Forleo's Marie TV: I always find the answers I am looking for when I tune into new or past episodes of Marie TV, in video and podcast form. She has the best guests!
- Marie Claire: I am and always will be a magazine junkie. There is nothing like curling up with a hot cuppa or a glass of wine to flick through my favorite glossy! I love the interviews, wellbeing and career pages of Marie Claire.
7. IF YOU COULD GIVE YOURSELF ONE PIECE OF ADVICE RIGHT NOW, WHAT WOULD IT BE?
Jenni: You know, I would actually compliment myself. There's been so much growth over the last few years — from being ok being uncomfortable, understanding what realistic expectations looks like, how to have a solid partnership, how to not freak out when sales don't come in, to letting go of certain outcomes and just focusing on doing my part — I think more than giving myself another "should" it would just be to say: "Dang girl, you're doing it."
Sophie: Be more mindful by breathing through it rather than reacting to it. Let it dissolve before it can evolve.
8. WHAT'S YOUR ELEVATOR PITCH FOR WHY YOU SHOULD CHASE YOUR DREAMS?
Jenni: I love this thing that my little brother (who is an actor), told me: "You have to deeply know what YOU want. Because if you don't, someone's going to tell you. And you'd better believe that it's more likely to serve their aims than your highest happiness." I think there's a lot of truth there.
Sophie: There is no better feeling than getting out of bed for work that actually matters to you. If you feel like what you do each day has an impact on others, and helps them grow as a person or as a business, then you add value to the world around you. Something we all need right now!
I am Jenni Brown. I am doing the best I can. And I am the real female entrepreneur.
Jenni is a co-founder of Prim'd Marketing and the host of The Type A Creative, a podcast for driven creatives, exploring how artists can build a thriving creative practice while building a career.
Her experience ranges from global brands (like Pepsi and Taco Bell) to small businesses and creative entrepreneurs. When she isn't creating a beautiful marketing and brand strategy through The Brand Plan for Prim'd clients, she writes and designs for Prim'd Marketing.
I am Sophie Davies. I am someone who sometimes struggles to do it all and do it well. And I am the real female entrepreneur.
Sophie is a content strategist and co-founder of Prim'd Marketing.
Sophie has worked with an international portfolio of clients that included Lacoste, Calvin Klein, and Hugo Boss, Benetton, Esprit. She keeps her clients up-to-date on the latest trends and cross-promotional opportunities within their markets, all while creating content plans and social campaigns with meticulous detail.