HI SWEETS! YOU'RE HERE FOR ANOTHER POST IN OUR BEHIND THE HOMEPAGE SERIES!
It's a badass weekly series that's equal parts coffee date (go ahead and refill your mug!) and meeting new friends and all the parts real + inspiring.
So, cozy up + get to know the badass female entrepreneurs (and businesses) behind the homepage.
MEET BRITTNEY LYNN
"I am Brittney. I don't always have it figured out, but I always strive to serve people and myself well. And I am the real female entrepreneur."
It's so easy to forget that most businesses begin with an idea - nothing more. No website. No press. No clients. No sales. And building a business out of nothing, well, it's hard. Especially the first year.
That first year was really tough for Brittney. After saying yes to every client who came her way, she finally found her niche. And this year she's seen all of that hard work pay off. Growth comes with it's own set of struggles, too, though.
So, whether you're starting from scratch or are lost knee-deep in the weeds, you're in good company.
BEFORE WE DIVE RIGHT IN, LET'S START OUT WITH A QUICK ROUND OF THE QUESTION GAME…
WHAT'S THE BEST BOOK YOU'VE READ THIS YEAR?
It's hard to pick just one! I love reading. If I have to narrow it down, it has to be Daring Greatly: How The Courage To Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brene Brown. Brene Brown can basically do no wrong in my eyes and even though this is an older book of hers, it was new to me and it's been super helpful for my mindset, which affects all parts of my life.
WHAT'S YOUR MOST WORN ARTICLE OF CLOTHING?
I'm a creature of habit and wear the same few outfits every week. My black leggings from Express are a fav!
1. TELL US ABOUT YOUR BIZ IN 3 SENTENCES OR LESS.
I help women entrepreneurs all over the world get more press and media mentions through strategic PR.
2. NOW, LET'S START AT THE BEGINNING. WHAT'S YOUR STORY?
Oh boy, how long do we have? Kidding aside, my story really starts in 2012 when my husband and I started paying off all of our debt. I didn't build up a side hustle while working a full-time job because I knew I mentally and emotionally couldn't handle it. So, we decided to lower our expenses by paying off our debt in order for me to eventually quit my job and start my business.
'The first year was hard. Really hard. I accepted any client that came my way and had no strategy whatsoever."
It just so happens that the month of our last debt payment was the month that my husband accepted a new job in a new city (we moved from Milwaukee, Wisconsin to Dallas, Texas), so I had to quit my job anyways.
"When I say I started with nothing, I mean it. I didn't have a domain, social media presence (besides my personal), no prospects, nothing. I was starting from complete scratch in a brand new city where I knew no one."
Once we moved, I started my business, and I was initially offering ghostwriting services and social media management/content creation. It took me a good three months to get a website up and running and start building a presence online. When I say I started with nothing, I mean it. I didn't have a domain, social media presence (besides my personal), no prospects, nothing. I was starting from complete scratch in a brand new city where I knew no one.
The first year was hard. Really hard. I accepted any client that came my way and had no strategy whatsoever. It took me a while to find my groove and I honestly fell into PR as my niche service.
3. YOUR LIFE + BIZ JOURNEY IS A BOOK. WHAT'S THE NAME OF THE CHAPTER YOU'RE CURRENTLY IN?
Unexpected Growth. For 2017, I picked the word Growth and I had no idea how much this word would be a part of my entire life.
4. WHAT'S BEEN THE MOST DIFFICULT PART OF YOUR ENTREPRENEURIAL JOURNEY SO FAR?
I had never really experienced anxiety until I started working for myself. About a year into my business, anxiety really started to affect my life. I wasn't sleeping. I had heart palpitations. I had trouble breathing at night. I constantly worried. I just could not turn my brain off and relax. I eventually started seeing a therapist because I knew this was stemming from several different aspects of my life and it was the best decision I've made for not only my business but my life.
"I had never really experienced anxiety until I started working for myself."
5. WE'RE ALL BATTLING DOUBTS EVERY DAY AS ENTREPRENEURS. WHAT'S BEEN ONE OF THE BIGGEST DOUBTS YOU'VE DEALT WITH?
I never want to let people down. My biggest fear is letting someone I care about (which definitely includes all of my clients) down. At times, this is to a fault because no one person can make everyone happy. I'm constantly evaluating if I'm putting too much pressure on myself and making sure I'm also taking care of me and not just everyone else around me.
6. SHARING IS CARING. AND THERE'S SO MANY BADASS RESOURCES FOR FEMALE ENTREPRENEURS. WHAT ARE 3 OF YOUR FAVES?
- The Gifts of Imperfection by Brene Brown: Can you see a theme here? For any fellow perfectionist entrepreneurs out there, this book was extremely helpful for me to combat those tendencies.
- How I Built This podcast with Guy Raz by NPR: This is a super popular podcast so maybe many of you already know about it, but I had to share. This podcast always inspires me when I'm feeling down on myself about entrepreneurship and it's always fascinating to hear from such huge brands (such as Rent the Runway, Kate Spade, Kendra Scott, etc.) and how they also struggled too. I especially love when female entrepreneurs are featured!
- Overdrive app (it's free!): So, I feel like not a lot of people know about this, so maybe it will blow some of your minds. I love reading, but buying books can become so expensive, so I typically rent books from the local library. Most libraries now also allow you to check out digital books that you can download on your Kindle or iPad ... for free. All you need is a local library card, and then you log in to the Overdrive app and bam! Thousands of books at your fingertips for free! This is how I read a lot of books that help me grow my business and mindset.
"We get so wrapped up in wanting to be the next big thing when in reality it doesn't need to all happen at once."
7. IF YOU COULD GIVE YOURSELF ONE PIECE OF ADVICE RIGHT NOW, WHAT WOULD IT BE?
To chill out and enjoy the ride. I think we all could take that advice. We get so wrapped up in wanting to be the next big thing when in reality it doesn't need to all happen at once. Not everything needs to be done right this second.
8. WHAT'S YOUR ELEVATOR PITCH FOR WHY YOU SHOULD CHASE YOUR DREAMS?
Do you want to spend your life thinking what might have been? Maybe right NOW isn't the right time for you, but at some point you need to have an honest conversation with yourself and decide whether or not you're worthy enough to go after your dreams (hint: you are). We all only have this one life and I'd rather try and fail than not ever try and see what I'm capable of.
Brittney Lynn is a PR & Online Marketing Strategist for women entrepreneurs worldwide. She has almost 10 years of experience working in the online marketing industry and has a passion for helping others grow their brand through strategic PR.
She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize.
She's based in Dallas, Texas with her husband and pup.